There has been a huge push for video content on social media over the last 5 years. As a former blog manager, the most common pain point for my clients was production fatigue. Researching trends, recording, editing, and publishing it in all the places take quite a bit of time. It was my job to ensure that all that content could be repurposed and increase the ROI (return on investment) on video content.
Over the years, I fine tuned a process and strategy to turn all those videos in blog content to increase organic traffic for different brands. The result? It allowed my clients piece of mind to be able to continually grow their communities on other platforms without doubling or tripling video production!
How to Repurpose Video Content to Increase Your ROI
I’m about to share the SOP (standard operating procedure) and tools I used in my agency to help support online businesses and bloggers multiply their content creation without investing more hours. Enjoy!
Tools to Help Convert Video to Blog Post
Having the right tools will help you through the process while saving a ton of time. Creating templates and automation can mean hours you can use where it matters most.
Chances are if you’re already creating video edited video content for your social media profiles you have a favorite. But if you’re still looking for options, I personally use Filmora for the ease-of-use, but for those of you who are used to more advanced video editing software you can use Adobe Premiere Pro or Final Cut Pro.
I normally use Otter.ai based on output and price, the only con is that you’ll have to upload your videos into the app to have it transcribed.
Rev is a little more expensive, with one time saving option. You can add a link to the video as long as it’s publicly available. So you’ll save yourself the step of uploading.
Canva is my go to design software for quick and easy blog post images, pin creation for Pinterest, and social media graphics.
Step-by-Step Process Repurpose Video Content into Blog Posts
You’ll find that the process to repurposing video content is fairly simple and repetitive. You can definitely outsource the whole production allowing yourself the time to focus on creating more video content.
Step #1: Get video transcribed
You’ll use the transcription to reformat into a blog post. If you have writers on your team, this allows them a quick way to learn your voice in general.
Upload the video into Otter.ai or your preferred transcription program. Depending how long your video is, it can take up to an hour. During the wait you can move onto creating images for the blog posts.
Step #2: Create images for blog post
I have templates in Canva that I created for each type of blog post image. This allows me or my assistant to quickly produce images by replacing the title and image without worrying about design.
- 2-3 Pinterest images: 1000 x 1500 pixels
- 2 Content images that can be reused on social media: 1080 x 1080 pixels
- 1 Featured image: 700 x 700 pixels
Tip: Optimize all images before uploading to your website.
- Name images that include SEO keywords
- Reduce file size to 150kb or less
- Add alt text after uploading into your website so you’re in compliance with accessibility requirements
Step #3: Edit and reformat transcript
Copy the transcript into your blog post editor on your website and then begin flushing through the content.
- Edit out all the umms, ahhs, wrong translated words, and grammar errors.
- Start breaking up the content to clear concise points.
- Use headlines to break up points.
- Incorporate SEO keywords naturally into the content and headlines.
- Add the images you created in step #2.
Step #4: Embed video
If your originally video is on FB, IG, YouTube or even Vimeo, you can embed it right into your blog post. Your audience can now read the tutorial, see a list of supplies (can you say affiliate links!), and watch the video all in one place.
Step #5: Publish and promote it!
It’s time to hit publish! Use the images you created in step #2 to promote them on Pinterest, FB, IG, and Twitter.
How Does a Blog Increase ROI on Video Content?
Check out the revenue opportunities you’ve unlocked!
- Ad Revenue – on your website and in your videos!
- Affiliate Commissions
- Sell your own product
- Sponsorship opportunities
Not only that, but you’ve also extended the life of that video to serve other purposes.